MATTEL: BTS DOLL RELEASE

BTS (the k-pop band) has the most powerful fanbase in the world: the ARMY. It's like Beatlemania with social media. And the ARMY loves to create memes using "famous" BTS moments.

So, we took the most popular memes & gifs and remastered them using Mattel's new BTS dolls.

And it definitely got the ARMY's attention.

 

We sold out in 48 hours after launch
Commanded 3% of the global BTS conversation
Received over 170% more likes than @Mattel’s average post
WITH NO PAID MEDIA.

MEDIA:

Mnews

Koreaboo

GMA 

Business Times

ABC News

ARMY: