BYOCB | caroline-gallalee

Who cares about a celebrity's go-to order? With Taco Bell's Build Your Own Cravings Box, you can eat like YOU.

Sorry Noah, no one one wants to know your order.

There's seriously a combination for everyone.

It's not a campaign without a duet-able TikTok acting challenge.

(you might recognize the actors in this duet...)

(One week after posting, Noah's video has ~ 10m views, 1.8m comments, 5.5k duets)

TikTok influencers joined in on the fun. Many of them weren't even paid!!!

And because we love TikTok...one more video, hopping on the "this or that" trend.

"Interruptions" :30Radio

AND because we can't forget about our vegetarian friends...

PRESS: