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Love & Sports
Our team launched this bright & bold new line of women's activewear & swimwear, available only at Walmart.
AND we did it with a direct-to-consumer approach—a first for one of Walmart's brands.
By creating our own social channels for Love & Sports, we're letting people fall in love with the brand first. 💕
Meet founders (& celeb power couple) Stacey Griffith & Michelle Smith.
A handful of our favorite images

& a few of our fave social videos
& some fun ones for TikTok
A lil overview of the @loveandsports IG page
that we launched & continue to create content for!


And then we were back at it again for round two: the fall collection!
Photographer:
Tory Rust
Press:
Muse by Clio
Business of Fashion
CNBC
Pop Sugar
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