[student work]

11% of Creative Directors are women. 

The creative department of advertising isn't super mom-friendly.

Behold! There is a correlation!

Our mission is to increase the percentage of female Creative Directors by 

increasing the percentage of women who return to ad agencies after having kids. 

Creating buzz

We made a rap video to light-heartedly address the issue.

(Note: When you can't find a pregnant woman who can rap, you do what you can with what you have.)

Our music video gained the attention of The 3% Conference, The 4A's, Wendy Clark and Cindy Gallop, among others.

"The MadMoms Ten" is a checklist that states ten things an agency can do to be mom-friendly.

We would send these to agencies to encourage them to join the MadMoms movement. 


The music video and checklist will direct people to our website.

Click "Join the Movement" to create a login and pledge your commitment. 

Our "Agency Spotlight" database helps moms to find agencies that fit their needs.

Type an agency's name into the search box to discover its mom- friendly policies, benefits, and programs.

We created MoMents, the MadMoms mentorship program, to create a support system for moms who want to get back into the advertising game.

Filling out the MoMents questionnaire will allow individuals to be matched with a mentor/mentee according to their own preferences.

This is open to all members, male or female, mom or not.

The "Community" tab has two sections. The “Let’s Talk About It” section is a place for moms to ask questions, share advice, and discuss relevant topics. 

The “Let’s Do It” section gives moms access to job opportunities. 

Agencies that are members can post open positions to the "Job Postings" tab. 

Moms can post their books to the "Portfolios" section to find a partner, find someone to job share with, or for recruiters to check it out.


Art Director: Jessie Kemmerling

Experience Designer: Drea Vega