TACO GIFTER BY TACO BELL

We created a new digital service that lets you gift a taco to anyone for any reason.

Gift a taco...it's a thing now.

WHAT IT IS 

HOW IT WORKS

THE LONGEST IG STORY EVER 

To inspire taco-gifting, we maxed out all 100 pages of Taco Bell's IG story with reasons to gift a taco.

WITH 300+ gif cards

to send with your gift taco 

PRESS

Food & Wine | Yahoo | TimeOut | USA Today | Marketing Dive QSR Magazine

RESULTS

Highest Sunday e-comm sales day ever

+78% in web sales compared to same day in 2019

Over 10K tacos gifted in 1st hour