TACO GIFTER BY TACO BELL

We created a new digital service that lets you gift a taco to anyone for any reason.

Gift a taco...it's a thing now.

*One Show Shortlist: Interactive & Online

RADIO: Taco Gifter :30

why it exists

Let’s be honest, the likes, emojis, and “HBD”s have kiiinda turned us into careless zombies. It’s like we’re living in a wasteland of empty interactions.

 

So Taco Bell wondered, how can we create a more meaningful way to spread some love? 

 

The answer, we’ll do it with: TACOS.

TacoGifter_Screens.png

HOW IT WORKS

 

It's super easy—just pick from one of the 300+ GIF cards we made, add a message, pay and send away!

image001.gif

Original gifs:

THE LONGEST IG STORY EVER 

To kick things off, we maxed out all 100 pages of Taco Bell's IG story with reasons to gift a taco.

1.gif

PRESS

Food & Wine | Yahoo | TimeOut | USA Today | Marketing Dive QSR Magazine

RESULTS

Highest Sunday e-comm sales day ever

+78% in web sales compared to same day in 2019

Over 10K tacos gifted in 1st hour