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TACO GIFTER BY TACO BELL
We created a new digital service that lets you gift a taco to anyone for any reason.
Gift a taco...it's a thing now.
*One Show Shortlist: Interactive & Online
RADIO: Taco Gifter :30
why it exists
Let’s be honest, the likes, emojis, and “HBD”s have kiiinda turned us into careless zombies. It’s like we’re living in a wasteland of empty interactions.
So Taco Bell wondered, how can we create a more meaningful way to spread some love?
The answer, we’ll do it with: TACOS.
HOW IT WORKS
It's super easy—just pick from one of the 300+ GIF cards we made, add a message, pay and send away!
Original gifs:
THE LONGEST IG STORY EVER
To kick things off, we maxed out all 100 pages of Taco Bell's IG story with reasons to gift a taco.
PRESS
Food & Wine | Yahoo | TimeOut | USA Today | Marketing Dive | QSR Magazine
RESULTS
Highest Sunday e-comm sales day ever
+78% in web sales compared to same day in 2019
Over 10K tacos gifted in 1st hour
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