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Moms answer moms
Motherhood comes with a lot of questions. So, we worked with Walmart+ to create a
real-time response campaign on TikTok. We enlisted a crew of celebrity & influencer moms to share their best tips & tricks with real moms seeking answers.
This was a true labor of love. And...we're still exhausted.
phase 1:
The Announcement
We kicked it off with an announcement video on TikTok prompting real moms to ask their Q's in the comments.
phase 2:
Moms Answer Moms
Once the comments started rolling in, we went to town writing, shooting, editing
& posting.
All in all it was...
3 days.
10k+ comments vetted.
98 scripts written.
54 spots shot, edited & posted.
161M+ collective views.
Just 8 out of the 54 below...
The walk from set to edit!
And there was one certain (non-mom-related) question people kept asking Paris that we felt we needed to addressed...
Phase 3:
Moms Answer Moms
We also captured some of our favorite "mom hacks" to sustain the campaign through Mother's Day.
BUZZ buzz
